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Great article. I don’t know how much work you’ve done on Rippl but I think it’s probably the most under discussed aspect of cdlx. I understand why… hard to value or pay for it at this point. But the more I’ve dug in to the RMN space, the more I’m convinced that it’s the crown jewel of cardlytics and (if they execute) can create billions in value. I’d be interested to get your take.

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